Wednesday, December 07, 2005
STREET CRED SOMETHING YOU CAN'T BUY—EVEN IF YOU ARE SONY
Oh, what we will do for credibility. Problem is, it's the one thing you can't buy. Sony learned that the hard way.
The electronics conglomerate hired some urban artists in San Francisco to paint graffiti pictures of hip lookin' kids gettin' their PSP on. Other artists have responded, vandalizing the vandalism. And others have reacted on the Internet, saying that Sony's attempt to buy street cred is pathetic.
What cracks the Mailbox up is that the campaign was designed by Sony's ad agency. The original concept featured dizzy-eyed kids holding their PSPs like skateboards, ball bats and rackets. At least they are paying the building owners to use their walls. How hilarious that Sony paid for the medium for its critics to use.
Oh, what we will do for credibility. Problem is, it's the one thing you can't buy. Sony learned that the hard way.
The electronics conglomerate hired some urban artists in San Francisco to paint graffiti pictures of hip lookin' kids gettin' their PSP on. Other artists have responded, vandalizing the vandalism. And others have reacted on the Internet, saying that Sony's attempt to buy street cred is pathetic.
What cracks the Mailbox up is that the campaign was designed by Sony's ad agency. The original concept featured dizzy-eyed kids holding their PSPs like skateboards, ball bats and rackets. At least they are paying the building owners to use their walls. How hilarious that Sony paid for the medium for its critics to use.
// posted by MoJoe @ 13:39 
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